Empowering Non-Tech Startup Owners (ENSO) – #7: Designing a User-Centric Software Solution – Case study

In recent years, universities in Vietnam have faced fierce competition in attracting prospective students. They have adopted marketing-like strategies, including conducting workshops, organizing events, webinars, and participating in job fairs. To stay ahead in the enrollment season, a prominent Australian university with a branch in Vietnam approached us to develop a digital software solution that would streamline their offline events. This case study emphasizes the importance of determining key success factors before embarking on software design.

The Challenge

The university aimed to provide a seamless experience for event attendees, enabling them to access information, register, check-in, and participate in activities effortlessly. Our role as consultants was to translate their objectives into specific criteria for the software application.

Key Success Factors

  • Simplify processes: By minimizing the number of steps required to take action, we aimed to streamline the user experience and eliminate unnecessary complexities.
  • Clear navigation and visible layout: Recognizing the prevalence of smartphones, we focused on ensuring an intuitive interface that would be easily navigable on small screens.
  • Personalized user experience: We implemented features that allowed customization based on user preferences and roles, enabling attendees to tailor their event experience to their individual needs.
  • Proactive reminders: Automated notifications were integrated to keep users informed and updated about upcoming events, deadlines, and important announcements.
  • Error or misunderstanding prevention: We prioritized creating an application that minimized the chances of human error or misunderstanding, enhancing look-and-feel.

The Result

The design received highly positive feedback from the client. We both believed that the software solution would offer event attendees an exceptional experience. The university would be able to collect more precise data, which serves their analytical purposes, contributing to their overall organizational goals.


This case study highlights the significance of identifying key success factors before initiating the design process for software solutions. By aligning the software's objectives with user requirements, we were able to create an application that simplified processes, provided clear navigation, personalized experiences, proactive reminders, and minimized errors. Through this user-centric approach, the university achieved its goal of enhancing the event experience for attendees and collecting valuable data for analysis.

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